Joaquin Perez
As a versatile professional in the digital realm, I thrive on diversity and curiosity. My expertise spans the crafting of intuitive interfaces and producing compelling multimedia to conducting insightful research. I enjoy alternating between big-picture UX thinking and pixel-perfect UI design, believing that variety truly enriches creative outcomes.
I'm captivated by emerging technologies like decentralization and artificial intelligence. I'd like to demystify these complex concepts and create experiences that are approachable and engaging. I value thorough user research and understand how asking the right questions can illuminate the real problems businesses face.
Career History
My path has been varied, because I stay curious.
I began my career as a documentary filmmaker and television editor, working on numerous documentary films and television series.
Here, I learned the art of empathy, storytelling, collaboration, the iterative-creation-feedback loop and the importance of flow. As an editor, my job was to design a structural interface between the mind of the audience and the emotional path of the story. With successful editing, you hold the audiences' focus and maximize a rhythmic, emotional experience through timing, image juxtaposition, implied symbolism, and visual design.
